MarTech Stack Integration
Unified customer data across 12 platforms to enable personalized marketing at scale.
Higher Conversion
Platforms Unified
Profiles Synced
The Challenge
Customer data was siloed across 12 different marketing and sales tools, making it impossible to get a unified view of customers. Marketing campaigns were generic and conversion rates were declining.
Our Solution
We implemented a Customer Data Platform (CDP) and built custom integrations to unify data from all sources. Created automated sync processes, identity resolution, and real-time audience segmentation. Enabled personalized campaigns based on unified customer profiles.
The Results
Conversion rates improved by 40% through personalization. The marketing team now has a single source of truth for customer data, enabling data-driven decisions and coordinated campaigns across all channels.